The State Bar of Texas regulates all lawyer advertising. For a lawyer to advertise a flyer, billboard, website, or other solicitation, they must pay a fee to the State Bar of Texas and adhere to the advertising and ethics rules that bind Texas lawyers. The State Bar of Texas will review the advertisement and either approve or disprove of its use. The rules are in place to protect the public from false advertising. However, the State Bar is having a hard time keeping up with cunning new ways for marketers to profit from lawyers and trick the public. The above letter I received from the mail is an example of 'for profit' entrepreneurship. For $410, I can have a plaque and use a logo on my website that touts me as one of America's "Most Feared Lawyers." The question is by whom? Who owns this company that goes by "De Medici Ratings"? How many lawyers vote? What lawyers vote? I have received at least 2-3 other such solicitations in the mail from compan...
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